Created compelling copy that sold our complex suite of B2B SAAS solutions to targeted customer personas.

 

Worked with subject matter experts to translate technical information into easily accessible copy across email campaigns, websites, one-pagers and infographics.

 

Developed and owned the Billtrust brand voice guide and worked to execute the brand voice across all marketing materials. Guided writers in other departments on messaging and content strategy.

 

Worked closely with a team of designers to ideate, strategize and execute marketing materials that would break through with our customers and prospects.

 

Developed UX/UI copy in collaboration with designers to optimize our website experience. Maintained SEO best-practices and monitored our website analytics. 

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Created both sales-focused and internal videos using a variety of production processes.